Andrea Glickstein 17 Ashford
Ave. · Mill Valley, CA · 94941 (415) 389-5995 ·
andrea@emphatic.com Summary Over twelve years of
operations and marketing experience combined with broad business
acumen and a talent for making people happy and keeping companies
moving. Exceptionally diligent, well organized, dependable. Education - Dominican University of San
Rafael
M.B.A. in Strategic Leadership, August
2000 Sc.B. in
Business Administration, Graduated cum laude, August
1997
Experience summary
- Operational
skills
Customer service and database management;
inventory control; order entry and processing; purchasing;
bookkeeping; logistics. Excellent accounting skills including sales
analysis. Excellent interpersonal communication skills. Fluent in
conversational sign
language. - Marketing skills
Marketing strategy including brand
positioning; customer and vendor relations; contract negotiation;
trade show and event management; competitive analysis and market
research; sales support; product training; software licensing;
collateral production. Excellent writing skills including press
releases, product rollout plans, and marketing presentations.
- Software
skills
Macintosh & Windows fundamentals;
Microsoft Office; MS Project; Quark Express; Adobe Illustrator;
Adobe Photoshop; Visio; Filemaker Pro; ACT!, Goldmine.
Work
history - Zanshin, Inc., Novato, CA
Developer of direct e-mail
marketing software and service Operations Manager,
1999 - presentFirst employee for software
startup with four founders. Responsibilities include: - developing and maintaining business
partnerships including clients, partners, and investors;
- forming business and marketing strategy
and writing the business plan;
- performing market research and
competitive analysis;
- creating and implementing marcom plans
including producing product collateral;
- all operations duties, as needed,
including controller.
- Daikin U.S. Comtec
Laboratories, Novato, CA
Developer of DVD authoring
software
Corporate Marketing Producer,
1996 - 1999
Half of two-person marketing
department for multi-million dollar software company.
Responsibilities include:
- creating and implementing all marcom plans, including
branding, positioning and PR;
- performing market research and competitive analysis,
conducting customer and distributor surveys;
- producing product collateral (print and web forms),
packaging, press releases, white papers, and advertisements;
- organizing trade shows and events (including
presentations, booth design, and peripherals), plus organizing seminars and
product demonstrations;
- managing shipping (built the shipping department) and
customer service departments including managing post-sales relationships;
- managing content in the customer database, including
software licensing.
- NCD Software (formerly Z-Code Software), Novato, CA
Developer of electronic mail software -
Company closed
Product Marketing Analyst,
1992 - 1996
Instrumental in helping startup grow
to be acquired by major Silicon Valley corporation.
Employee six for this software
startup that grew to over 30 people before being acquired. Over four years I gained responsibility,
starting as the receptionist and shipping clerk, moving to customer service
and accounting, finally settling into marketing, at times wearing all or many
of these hats at once. I created
product launch plans; administered customer surveys; coordinated company
events and trade shows; prepared weekly e-mail newsletter; developed in-house
and off-site training; performed office management tasks; handled payables,
receivables, and collections; assisted in procurement; fulfilled customer
service needs; and maintained the customer database, including order entry
and billing.
-
Grinnell Corporation, Pittsburgh,
PA
Manufacturer of pipes, sprinklers, and
fittings
Inventory
Clerk, System Administrator,
May 1990 - June 1992
The one person to link warehouse and
billing activities for branch office.
Performed inventory control including
daily entry and invoicing; administered an IBM AS/400 computer system
(performing backups, training, and system upgrades); responsible for
troubleshooting system problems.
-
Linda Schwartz Gift Collection,
Pittsburgh, PA
Importer/wholesaler of gift items
Administrative Assistant,
1988 - 1992
Sole assistant in woman-owned
business.
Developed and executed company's
first inventory control system; performed order fulfillment and sales support
for retail locations; customer service; responsible for producing catalog
copy, price lists, and company newsletter.
Other Interests
Dog ownership; personal event
planning; Latin and Japanese drumming; photography.
References
Available upon
request.
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