Andrea Glickstein
17 Ashford Ave. · Mill Valley, CA · 94941
(415) 389-5995 · andrea@emphatic.com

Summary

Over twelve years of operations and marketing experience combined with broad business acumen and a talent for making people happy and keeping companies moving. Exceptionally diligent, well organized, dependable.

Education

  • Dominican University of San Rafael

    M.B.A. in Strategic Leadership, August 2000

    Sc.B. in Business Administration, Graduated cum laude, August 1997

Experience summary

  • Operational skills

    Customer service and database management; inventory control; order entry and processing; purchasing; bookkeeping; logistics. Excellent accounting skills including sales analysis. Excellent interpersonal communication skills. Fluent in conversational sign language.

  • Marketing skills

    Marketing strategy including brand positioning; customer and vendor relations; contract negotiation; trade show and event management; competitive analysis and market research; sales support; product training; software licensing; collateral production. Excellent writing skills including press releases, product rollout plans, and marketing presentations.

  • Software skills

    Macintosh & Windows fundamentals; Microsoft Office; MS Project; Quark Express; Adobe Illustrator; Adobe Photoshop; Visio; Filemaker Pro; ACT!, Goldmine.

Work history

  • Zanshin, Inc., Novato, CA
    Developer of direct e-mail marketing software and service
    Operations Manager, 1999 - present

    First employee for software startup with four founders.

    Responsibilities include:

    • developing and maintaining business partnerships including clients, partners, and investors;
    • forming business and marketing strategy and writing the business plan;
    • performing market research and competitive analysis;
    • creating and implementing marcom plans including producing product collateral;
    • all operations duties, as needed, including controller.

  • Daikin U.S. Comtec Laboratories, Novato, CA
    Developer of DVD authoring software
    Corporate Marketing Producer, 1996 - 1999

    Half of two-person marketing department for multi-million dollar software company.

    Responsibilities include:

    • creating and implementing all marcom plans, including branding, positioning and PR;
    • performing market research and competitive analysis, conducting customer and distributor surveys;
    • producing product collateral (print and web forms), packaging, press releases, white papers, and advertisements;
    • organizing trade shows and events (including presentations, booth design, and peripherals), plus organizing seminars and product demonstrations;
    • managing shipping (built the shipping department) and customer service departments including managing post-sales relationships;
    • managing content in the customer database, including software licensing.

  • NCD Software (formerly Z-Code Software), Novato, CA
    Developer of electronic mail software - Company closed
    Product Marketing Analyst, 1992 - 1996

    Instrumental in helping startup grow to be acquired by major Silicon Valley corporation.

    Employee six for this software startup that grew to over 30 people before being acquired.  Over four years I gained responsibility, starting as the receptionist and shipping clerk, moving to customer service and accounting, finally settling into marketing, at times wearing all or many of these hats at once.  I created product launch plans; administered customer surveys; coordinated company events and trade shows; prepared weekly e-mail newsletter; developed in-house and off-site training; performed office management tasks; handled payables, receivables, and collections; assisted in procurement; fulfilled customer service needs; and maintained the customer database, including order entry and billing.

  • Grinnell Corporation, Pittsburgh, PA
    Manufacturer of pipes, sprinklers, and fittings
     Inventory Clerk, System Administrator,  May 1990 - June 1992

    The one person to link warehouse and billing activities for branch office.

    Performed inventory control including daily entry and invoicing; administered an IBM AS/400 computer system (performing backups, training, and system upgrades); responsible for troubleshooting system problems.

  • Linda Schwartz Gift Collection, Pittsburgh, PA
    Importer/wholesaler of gift items
    Administrative Assistant, 1988 - 1992

    Sole assistant in woman-owned business.

    Developed and executed company's first inventory control system; performed order fulfillment and sales support for retail locations; customer service; responsible for producing catalog copy, price lists, and company newsletter.

Other Interests

Dog ownership; personal event planning; Latin and Japanese drumming; photography.

References

Available upon request.